For over 20 years, Ferguson had been intensely interested in film, and regularly attended film festivals such as the Telluride Film Festival for over a decade. In mid-2005, after learning that no major documentary film covering US policy in Iraq was being made or was planned, he formed Representational Pictures and began production of No End In Sight.
No End In Sight won a special jury prize for documentaries at the 2007 Sundance Film Festival and was nominated for an Oscar in 2008 in the documentary feature film category.